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Choose a French wine, I will tell you who you are…

French wines are the second most appreciated origin by Swedish consumers. Côtes du Rhône and Languedoc wines are most appreciated by a large portion of consumers while Burgundy, Champagne, Bordeaux are the top 3 origins on wine lists in Sweden's restaurants.

French stereotype #5: “There are too many administrative procedures to create a company in France”

You have heard about the difficulty of settling in France due to an incomprehensible and tricky administration. Well, let us deconstruct these rumours and appease your worries. It has never been as easy to start a business in France.

France, leading exporter of wine to Denmark

France is the leading exporter of wine to Denmark in value, ahead of Spain and Italy, its historical competitors.


The French Design and Decoration Day will take place at the Residence of France in Stockholm, on the 9th of October 2019. Come and meet with new and existing high-end French brands to get new insights and develop new projects. Products and samples will be exhibited. You will have the opportunity to whether simply visit spontaneously the exhibitors or pre-arrange a speed-meeting with them.

Let's ketchup on the French Foodtech

It is beyond dispute that food is central to the French way of life. It seems then obvious that France is also constantly seeking innovation within the food and agriculture industry.

French Stereotype #3: “France is only good for food and luxury goods”

France is famous across the globe for its gastronomy and its expertise in luxury products particularly in fashion and cosmetics. Nonetheless, it is a narrow vision of France to simply reduce its economy to these two fields. France knows a growth in many more sectors such as in the biotech, in finance, in R&D etc. So, to tackle another French stereotype, today we are going to show that France has more to offer than food and luxury goods.

Major European bank bets on Danish fintech entrepreneurs

BNP Paribas, one of Europe's largest banks, has set their eyes on the Danish fintech stage. Through a partnership with Copenhagen Fintech, the big bank now allows Nordic start-ups to scale and grow globally.

6 key measures of the PACTE Bill for startups

On the 23rd of May, the PACTE bill has been enacted as part of the pro-business reform program launched by President Emmanuel Macron since his election. It aims at transforming companies and ensuring their growth, and more particularly of SMEs and start-ups, thanks to a new and simplified legal framework. Let us introduce 6 key measures of the PACTE Bill for start-ups.

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